Measure the offline value of your online presence

Updated: May 13

Now more than ever, people research online to find the products and services they need nearby. Konoom services can impact those online research decisions that lead to a visit to your store, restaurant or local business. Understanding the relationship between your online presence directories like Google, Bing, Yahoo and Yandex and what happens in your stores has never been more important, especially as the lines between online and offline continue to blur. Measuring actions in the real world that matter to your business is the first step in growing sales in your store.

Konoom helps you understanding the relationship between your online presence directories like Google, Bing, Yahoo and Yandex.

Konoom offers a variety of ways to measure the impact that your online presence have on your physical store. Eligibility usually depends on how many interactions people have with your business and where your business is located. These measurement capabilities range from measuring store visit indicators, like calls or clicks on directions to your business, to the ability to measure actual sales in your store.

Measure foot traffic with store visits

Store visit conversions use advanced machine learning, robust mapping technology, and opted-in user location data to measure footfall after interactions with your online presence. Store visits are available over your Konoom local analytics. The metric provides insight into the number of users who visited your store up to 30 days after they clicked on your Search or Display, or watched or engaged with your online ads.

Note: Store visits are available in select countries after linking a Business Profile and reaching enough volume of receiving visits. Check if you’re already reporting store visit conversions, or contact us and see if you’re eligible for this feature

Review your settings for store visit conversions so that they’re aligned with your business goals:
  1. Set your conversion window. The default window is 30 days. If customers typically make a purchase sooner after clicking on an ad, you may want to shorten the window. Check your conversion delay to help understand this behavior. Learn more about store visit conversion windows here

  2. Set a store visit value. Setting a value for store visits is important to understand how offline behavior contributes to your total return on ad spend. Let’s start with a simple model for calculating the value of an offline conversion for your online campaigns. You can partner with your offline store marketing team to help you get started on some of the basic assumptions.

Measure offline intent with local actions

Whether you are eligible for store visits or not, local action conversions are a great way to understand consumer interest in your local offerings.

Local actions conversions happen on Maps, and are automatically defined by Konoom. Actions you can measure include directions clicks, calls, orders, menu views and website visits.

Contact Konoom Team for more details.

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