In today's digital age, more and more people are turning to online research to find products and services in their local area.
Konoom's services can greatly impact these online research decisions and drive customers to your store, restaurant, or local business.
Understanding the relationship between your online presence on directories like Google, Bing, Yahoo, and Yandex and the actions that take place in your physical location has become increasingly important as the divide between online and offline continues to blur.
Measuring the real-world impact of your online presence is essential for increasing sales and growing your business.
Konoom provides various methods to evaluate the influence of your online presence on your brick-and-mortar store. The availability of these measurement options usually relies on the level of engagement people have with your business and the location of your business.
These measurement capabilities range from assessing store visit indicators such as phone calls or clicks on directions to your business, to the ability to measure actual sales in your store.
Tracking Store Visits over Konoom Analytics: A Measure of Foot Traffic
Store visit conversions use cutting-edge machine learning, powerful mapping technology, and opted-in user location data to measure foot traffic resulting from interactions with your online presence.
These conversions can be viewed through your Konoom local analytics. The metric offers insight into the number of individuals who visited your store within 30 days after clicking on your search or display ads or engaging with your online advertisements.
Note: Store visits are available in select countries after linking a Business Profile and reaching enough volume of receiving visits. Check if you’re already reporting store visit conversions, or contact us and see if you’re eligible for this feature
Review your settings for store visit conversions so that they’re aligned with your business goals.
One of the benefits of Local SEO is that people searching for your products or services may be physically close to your store. According to Google, 67% of these searches result in store visits.
This highlights the importance of optimizing your online presence for local searches, as it can drive customers to your physical location.
Measure offline intent with local actions
Whether you are eligible for store visits or not, local action conversions are a great way to understand consumer interest in your local offerings.
Local action conversions happen on Maps and are automatically reflected in Konoom analytics. Actions you can measure include directions clicks, calls, orders, menu views, and website visits.
Contact Konoom Team for more details.